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Mix-and-match marketing services

Here at Terrorbird, our services are à la carte. Whether it's radio promotion, publicity, playlisting, international strategy or any combination, campaign packages are customized to best match your needs with our strengths.

Publicity

Specializing in national and regional publicity campaigns for albums, tours, and festivals, we champion the vision of artists we believe in. Whether it’s developing new talent or taking an established artist to the next level, we capitalize on our long-term relationships with media outlets, writers, editors, freelancers, talent bookers, podcast networks, and hosts to maximize meaningful exposure in the ever-shifting press landscape.

The team: George Corona, Andi Wilson, Natalie Miano, and Terra Lopez


We spread the word

We spread the word

Our publicists consistently land features and coverage from Pitchfork, NPR, The FADER, The New York Times, Stereogum, Brooklyn Vegan, PASTE, The Wire, Resident Advisor, Bandcamp, Gorilla vs Bear, Nylon, Talkhouse, Dummy, Pigeons and Planes, The New Yorker and so many more. 

Recent Notable Campaigns include Enumclaw, Nala Sinephro, Liam Benzvi, !!! (Chk Chk Chk), DIIV, Maria BC, Mr Twin Sister, sadie, THICK, and Rival Consoles.


Playlisting

We secure US positioning on editorial and tastemaker playlists at DSPs such as Spotify, Apple Music, and YouTube in order to reach new fans and kick the algorithms into high gear for lasting engagement. We recommend clients maximize our PR services through Playlisting supplementation, though we do accept Playlisting-only clients in select circumstances.

The team: Sabrina Lomax


We kickstart your algorithm

We kickstart your algorithm


We consistently land editorial playlists like Spotify’s New Music Friday, All New Indie, Ultimate Indie, Fresh Finds, Lorem, Pollen, Hyperpop, Badass, and Undercurrents; Apple Music’s New in Indie, New Music Daily, Today’s Indie Rock, New In Alternative, New In Rock; Amazon Music’s Fresh Indie, Breakthrough Indie; Pandora’s New Music Now, New Indie Now. Plus, desirable tastemaker curated playlists & features on TikTok, YouTube, and Spotify, such as Compact Cassette, BIRP!, Urban Outfitters, H&M In Store Music, Starbucks Coffeehouse, and more.

Radio Promotion

Known for establishing grassroots followings and building lasting momentum, our radio campaigns secure meaningful coverage from satellite radio giants to trend-setting college stations. Building authentic fans through airplay, rotation adds, chart results, tour promotion, and live session performances, we execute College, Non-Commercial, Triple A and Commercial Specialty radio campaigns across North America.

The team: Dan Manning, Emma Chekroun, and Lili Huang


We top the charts

We top the charts


NACC / College Radio:
Arlo Parks:
#1 @ NACC Top 200 12 weeks running (longest #1 record in NACC history)
La Luz:
#1 @ NACC Top 200 
Clairo:
#1 @ NACC Top 200
Cat Power: #1 @ NACC Top 200
Julie Doiron: #1 @ NACC Top 200
Momma
: #1 @ NACC Top 200
The Beths: #1 @ NACC Top 200 

AAA + Commercial Specialty:
Arlo Parks: #1 @ JBE AAA 6 weeks running
Arlo Parks:
#1 @ Commercial Specialty Albums
POND: #1 @ Commercial Specialty Albums
Amyl & The Sniffers:
#1 @ Commercial Specialty Tracks
Squid: #1 @ Commercial Specialty Albums
Cloud Nothings: #1 @ Commercial Specialty Albums
Middle Kids: #1 @ Commercial Specialty Tracks + Albums
Hatchie: #1 @ Commercial Specialty Albums
The Beths: #1 @ Commercial Specialty Tracks + Albums
Bibio: #1 Commercial Specialty Tracks


International Strategy

Collaborating with our publicity, playlisting, and radio experts, we design custom import strategies to break international artists into the globally significant US market — establishing a fanbase and aiding their touring success.

The team: Shannon Kurlander


We have a plan

We have a plan


We join the forces of our various marketing teams to create a compelling strategy for introducing ex-US artists to American audiences.
Depending on the customized campaign plan, success is measured through:

- Data and analytics from digital stores
- Secured radio airplay
- Publicity coverage
- Increased fan engagement
- Live session and interview opportunities

Notable Past Campaigns include Sinead O'Brien, Boy Pablo, Nala, Sinephro, Squid, Babeheaven, Perera Elsewhere, Sassy 009, girl in red + Matilda Mann.